A Smiling Visit to P.A.S.S

P.A.S.S. (Pertubuhan Amal Seri Sinar) is a non-profit organization that was formed in the year 2003 with the mission to educate the public on recycling for charity. Thus, this organisation becomes our target for coming GREEN TRIP!! 20th July 2009, 8 members from APR1 gathered at TAR College at 2pm and departed to P.A.S.S. at 3pm.

Before departing...

Why we go there? The main reason is to gain knowledge on recycling matters and also to request for a few materials our upcoming event. So, we planned to pay a visit to P.A.S.S to know more about recycling process and to look for some recycled stuff that can be use during event. Through this visit, we gained valuable knowledge from this huge and systematic recycle centre.

Arrived at the location after an hour of tiring journey…

The entrance for P.A.S.S. really looks like a chalet…Don’t you think so?

While waiting for Dato’ Eadon Ching (founder and president of P.A.S.S), the administration’s staff- Miss Agnes Lee gave us a tour around the centre and share with us about the effort P.A.S.S has made to help protecting the Earth from further destruction.

Miss Agnes Lee (from right) was showing the news clipping of all the activities and donation ceremony that has been done by P.A.S.S. To date, P.A.S.S. have donated approximately RM700,000 to charities to help the community in social welfare, education, medical, youth programs and NGO networking regardless of race and religion. Hats off to P.A.S.S!!

Before we visited the recycling centre, our impression is that the place would be very dirty and full of dust, but we were wrong, totally wrong! This recycling centre is very clean and systematic. Everyday, the recycling centre will send out 20 lorries to Klang Valley, Shah Alam and Subang to collect all the recycling stuff. After that, they will categorize and place it nicely according to the materials. Besides that, they use energy saving cooling system which helps to improve the comfort of crowded, polluted, hot and stuffy space area.

They also have energy saving exhaust system to flush out the hot and pollutted air to keep the air in center fresh!! Cool right?

The Water Curtain is build withing the recycling centre to filter the flow of air, reduce the temperature, refresh the air with aromatic fragrance and enhance good energy.

Miss Agnes Lee giving us a tour around the recycling centre…

Recycle bins are also prepared to let the public to put in their recycle items.

These are all the electronic devices such as televisions, DVD players and monitors in which will be sold to a particular electronic company in which they have contract with.

All of these clothes will be sent to third world countries to help those who are in-need.

Two hours later, we are able to have a short interaction session with Dato’ Eadon Ching, who just came back from his meeting. From the conversation, we found out that the reason he established this centre in the year 2003 is due to the encouragement from his friends. However, his passion and expertise in this field had also contributed to his decision in establishing P.A.S.S.

In beginning, he only has RM30, 000.00 to set up for everything, but now, he is able to do charity and donated at least RM700 000 to the charity homes. Why? “Because there is no problem in everything” quote Dato’ Eadon Ching.

He hopes that public who are interested in recycling will call them for help as their hotline is accessible and they will try to assist them with what they can.

Before we end our conversation, Dato’ Eadon Ching said that he planned to enlarge his business in the future by going into more and more organizations, universities and colleges who wish to go Green. But hey everyone, you can recycle too!! There are recycle bin near your house (as shown in above picture) and you can even call the recycling centre to collect all the recycle stuff from you house! Thus, there is no excuse to say no to recycle!!

Few pictures with Dato’ Eadon Ching

“Each and every single thing has their own life, so we should respect nature, feel the instinct there, just like people respect us.” – Dato’ Eadon Ching

Pre-Event Trip to Global Environment Centre (GEC)

‘Wait, I am about to finish my breakfast!’, an OS from the sub leader of the Forest group from the Exhibition team, while trying to finish his breakfast at TBR as soon as he can. We begin our journey with his white little Wira to Global Environment Centre (GEC) located at Petaling Jaya which we do not a direction at all! Fortunately, we didn’t get ourselves lost. We departed from college at 10.40a.m and made it there at 11.30a.m. After a few unavoidable procedures, we were greeted by Ms.Darshana Sivanantham.

GEC is a non-profit organization in Malaysia that works on environment issues of global importance. GEC’s mission is to support the protection of the environment and sustainable use of natural resources such as promoting integrated management of biodiversity and water resources, promote protection and sustainable use of forests wetlands and so on. On the 20th of June, we also participated in the Mangrove Tree Planting program which was organized by the GEC as to prove our determination in saving the earth. Check it out on here- http://sosearth2009.blogspot.com/2009_06_20_archive.html

During this visit, we had a brief discussion session with Ms.Darshana on how GEC can help us in order to make our event, SOS Earth, a success and meaningful event to create big impact to the society which is; the importance of saving the earth. GEC are able to provide us with some posters, flyers, booklets, besides, and videos regarding forest issues to be exhibited during the event. Thanks to her kindness, she suggested a few effective ways to make our event more interesting.

Not forgetting our main purpose of our visit, Ms.Darshana was so enthusiastic and kind to share with us loads of information on forest issues. She explained to us about the causes of Deforestation, whereby the causes are due to the selfishness of human-being in order to achieve full development and trees are being cut down for their economy values, and of course profit. It might sound very cruel, but the truth can’t be denied. She also shared with us about the animal extinction caused by the living areas and habitats being destroyed but also provides us with solutions to save the trees and the forests.

SERIOUS PEOPLE … Ms Darshana is filling in our brains with information on conserving the Forest.

Well. All in all, it was an awesome, meaningful, and beneficial visit as it really helps us a lot in our preparations for the upcoming event “SOS Earth”! Million thanks to Ms.Darshana for her willingness to provide us with all these information! Information can be provided but we, as human-beings, must realize the responsibility of saving and protecting the earth.

Say cheese, and back to college with loads of useful information and valuable experience.

We live in a web of ideas, a fabric of our own making.
~Joseph Chilton Pearce~

Pre-event visit to Traffic

‘Traffic’!

“Very good! Nowadays less people has passion to join environment conservation” said Ms . Noorainie Awang, the Senior Program Officer of TRAFFIC. It is our first time that we met her, and she already praised us. Not to boast, at least we are putting some effort to save our Mother Earth.

9th July 09, It was another knowledgeable day for us; we visited TRAFFIC, the wildlife trade monitoring network that works to ensure trade in wild plants and animals is not a threat to the conservation of nature, at Petaling Jaya, Selangor.

For your information, Traffic is a joint programme of World Wide Fund For Nature (WWF) and The Word Conservation Union (IUCN).

Ms.Noorainie introduced the history of TRAFFIC with linkages with other countries, and showed us some smuggle sample that is out of expectation including; Monitor Lizard, Pangolin Skin, Snake Skin, Cobra Spectacle Case, Saiga Antelpe Horn, Agarwod, nepenthes, timber sepsis and so on. It was quiet interesting because we seldom get in touch with these ‘unusual’ things before, not bad!

LISTENING CLOSELY…as Ms. Noorainie Awang Anak explains about TRAFFIC, the raw materials as well as the forest.

Waiting patiently for Ms. Noorainie Awang Anak, Programme Officer of TRAFFIC Southeast AsiaWaiting patiently for Ms. Noorainie Awang Anak, Programme Officer of TRAFFIC Southeast Asia to arrive.

Also, we speak about our event with Ms.Noorainie, and she had told us a lot of things that we do not realize such as; protected sepsis Orchid and Nepenthes in Peninsular Malaysia can be plucked but not in Sabah or Sarawak (OR YOU WILL BE JAILED!!), Forest fire is the main cause of disforestation, illegal crocodile skin and more.

We learned quite a lot with just 2hours spend. She is really a nice person and was willing to help us by giving many experiences and suggestions. Thanks Ms.Noorainie! We appreciate what you have taught us and keep spreading the love!

Say Cheese!!

* Agarwood (Same as Timber sepsis – the price is very expensive and mild smelly, normally Chinese used it for pray and it is a traditional Chinese medicine.)

* Traffic is a joint programme of World Wide Fund For Nature (WWF) and The Word Conservation Union (IUCN).



You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success -- or are they holding you back?
~W. Clement Stone~

Meeting with the Creative Agency

Many of our team members knows that the directors have meeting every Tuesday and Thursday, and by the time we walk out from the meeting room the sky is no longer bright. We are safe to say that it is DARK out there.

We always have meeting in Ms Lim’s room or in any room available in V block. Every once a week we will meet up with the Creative Agency. You may wonder what we are discussing. Do we have that much to discuss until late in the evening? You will be surprise.

Let me show you the process of one of the meeting help between the organizers and the creative agency with the supervision of Ms Lim and Ms Serene which begin at 6.30pm. (Before that the organisers have meeting with Ms Lim from 3.30pm)

Sponsorship team from both Organiser and Creative Agency

Now, before the meeting official begins the Advertising and Sponsorship Department has already begun their own meeting to discuss about sponsorship matter. Can you see how serious they are?

The meeting begun with the Director of Programming (Activities) explained to the Creative Agency about our decision to use one main concept for banner and bunting design. The globe with a plant in it (shown below) will be our event’s brand image whereby it will appear everywhere including letterhead, t-shirt, backdrop and even in this blog.

As there are so many differences in opinions in term of designs and the end is scatter all around, we decided to stick to one design (as shown below) whereby other items such as banner, bunting and letterhead will be based on that design for consistency.

Want to see our logo for the event? Da ta….

Director of Programming (Activities) explaining to the Creative Agency about image branding...

Even our own directors are listening attentively..

They are smiling!! That means they are happy with our performance? Fat chance…

After that, the Creative Agency introduces the teaser ad, campaign ad, email banner, t-shirt, and so on to seek for approval. Here come the decision-making time. While we do the decision and necessary amendment, we always concern about members’ opinions. As the member might not like what we have decided, we have to think twice before making a decision for the decision we made affect the whole organising committee as a whole. Not to mention that the pressure is there.

The Account Executive from the Creative Agency presenting their ideas about teaser advertisement...

Listen closely...

Ms Lim giving advise to the Organiser..

The Organisers are giving comment and necessary amendments.

The Creative Agency takes note and work professionally...

Later, the Agency show us the story board of how the TVC will look like (Sorry can’t show it here). We have separated discussion after that to decide on the TVC. After much discussion, we meet up with the Agency again to inform them about their opinion and decision...

Director of Programming (Activities) representing the Organisers to inform the Creative Agency about the necessary amendments and concept...

Look at the window! It’s pitch DARK out there!

Soon after the all the decisions have been made, we go home!! Home sweet home!!! Home, here we come.


Only when the last tree has died and the last river been poisoned and the last fish been caught will we realise we cannot eat money.
~ Cree Indian Proverb~

Pre-Event Visit to DBKL

Yeah!! Let’s go to our next destination, Dewan Bandaraya Kuala Lumpur (DBKL). The total of five Earth Rangers from Land team went to the DBKL to get an in-sight on how DBKL works and also to get more information about environment.

On the 9th July 2009, five of them gathered at DKABE and begins their journey to DBKL at around 2.30 pm. This time around, they are not going by college bus, or by van, but with their own car. Once they had reached there, Mr. Kuit, the Senior Executive of Operations Department was there to welcome them.

History class has always been the most dreadful class and I bet you have enough of ‘History’ throughout your life as high school students. However, I felt the need to tell you a story about DBKL. Kuala Lumpur City’s management is handled by one corporate sole, since April 1961, initially called Federal Capital Commissioner but was later renamed as Kuala Lumpur Mayor when the city was conferred the City status on 1st February, 1972. DBKL main aim and mission is to plan, develop, administer and manage Kuala Lumpur to be a World Class City. Isn’t that honourable? Give a round of applause to DBKL!!

The meeting with Mr. Kuit started off by him, using point slide show to explain to them about the operation of DBKL. Not only do they need more information about them, but also intended to request for the 3R recycle bin. After several negotiations with the Mr Kuit, they had successfully obtained the recycle bin from DBKL. Many thanks to their assistance in ensuring the success of the event!

Soon after the briefing, Mr. Kuit brought us for a tour to the different department in order to further understand the daily job scope of each department. After the well-informed tour, we were given flyers to distribute it during the event and we were more than delighted to do so after the friendly and informative visit to DBKL!

Have you ever wonder where did your rubbish go after being collected (if you know who are collecting them)? Have it ever cross your mind that without the rubbish collector in DBKL, your housing area will stink to the max as your wastes are not disposed?

Hats off to DBKL!

Let go to the picture section!! See more pictures!

Friendly Mr. Kuit (second from left)

Ever wonder who collected all the rubbish around Wangsa Maju area? Well, today you get a hance to meet him. He is the man standing at the most right. Handsome, right? Anyone contributing to the environment conservation is consider handsome!^_^

Want one? Just come to our event and you will get more information about it.

When we heal the earth, we heal ourselves.
~David Orr~

“Ocean wave” in PWTC!!

In conjunction with PWTC International Dive Expo 2009, the Ocean team of S.O.S Earth(F.L.O.R.A.) grabbed the opportunity to seek for information, exhibition items, and approach NGOs on the 3rd of July. Without a doubt, it’s their chance to “have some fun” during this “formal visitation”.

~ Say cheese @ the entrance of the expo!can't wait to see what the expo is all about!

After registering and obtaining the visitors pass at ground floor, they checked in and were amazed by the amount of booths that participated in the expo. Most of the participants are companies which sell diving items as various types of diving apparatus were exhibited and to be sold.

~ canons?

~ A kind of diving apparatus?

~ fossil as decorative items for the exhibition.

~ flying machine?!

Apart from that, resorts companies, book stores and several related industries booths were set. The expo also attracted participant from Indonesia too.

ALSO! There were also non-governmental organizations such as WWF. Great! (Finally! there’s non-profit organization here. ;p)

The Ocean team members approach the person in charged for further inquiries, and to invite them to out event, SOS Earth.

~ One of the participating booths

~ Showcase of underwater photography competition won entries

Not to forget, the participation of Malaysia Ministry of Culture, Arts and Tourism. With their significant logo and symbol, the expo was made more magnificent!

There were lots of photos, exhibition items displayed on the expo. Performances were also showed during the expo on a splendidly set stage.

~ nice stage huh?

Overall, this expo is targeted on the tourists or to be said foreigners who visit Malaysia and also local citizens as the exhibition and packages provided by the organizer were mainly for those who love and would love to try water sports in our country.



When a man says to me, "I have the intensest love of nature," at once I know that he has none.
~Ralph Waldo Emerson, Journals, 1857~

Let us meet the Earth Rangers!!

Let us meet the organisers and the creative agency!

S.O.S Earth brings a very special meaning to all of us as we are eager to do something meaningful to the environment, even at the beginning level. Now, we have the chance to protect the Earth, not to mention, it’s a big scale event whereby 106 students from Advanced Diploma in Public Relations (Organiser) and 45 students from Advanced Diploma in Advertising (Creative Agency hired by the organiser) will work together as a big organisation, or closer to our heart, as a big GREEN family, to create a sense of urgency and also awareness to conserve the environment.

Of course, without organisers an event would not function as smoothly as they can be. So let us bring you an in-sight of our organising committee. Our committee consist of 7 main departments which are:

1. Programming (Activities) Department

2. Programming (Exhibition) Department

3. Stage Programming Department

4. Set Up (Stage), Maintenance and Security Department

5. Advertising and Sponsorship Department

6. Media Relations and Editorial Department

7. Creative and Design Department

All the departments have been working very hard for the past month to bring you the upcoming event, “S.O.S Earth”.

Are you as excited as I am in meeting the 'handsome' and 'pretty' organisers?

I am sure you are...

Let us begin with the Programming (Activities) Department...they will be bringing you attractive games and activities during the event.

Get straight A’s in final!

Follow up by Programming (Exhibition) Department…look forward to exciting displays in the booth!

'E' for Exhibition!!

What about Stage Programming department? Any artistes are coming? Want to know more? Stay tuned...

The ‘S’ ends with Ms Lim… Good sign?

Coming up next...They are the one who will be associating with Student Affairs Department (SAD) and ESTATES personnel and they call themselves, Set up (Stage), Maintenance and Security Department!

Professionalism shows!

Proudly present the department with the least members in the organising committees, the Advertising and Sponsorship Department!

All about money! No money no talk...

Media and media and media. Write and write and write. What else can it be but the Media Relations and Editorial Department!

Girls’ power? Look closely...

Last but not least, the Creative and Design Department, specializing in drawing, designing or anything related to art...rather artistic...

A big ‘C’ for Chimpanzees? Just kidding...‘C’ for Creative Thinking!

"As our event will be focusing on the five (5) main elements which are Forest, Land and Natural Resources, Ocean, River and Air, both Programming (Activities) and Programming (Exhibition) are divided into five subgroup.

Hence, Programming (Activities) and Programming (Exhibition) have Forest Team, Land and Natural Resources Team, Ocean Team, River Team and Air Team."

Together, we are the GREEN people!

One colour, one heart, one goal...

All the best, guys and girls!

Now, each department is lead by a dedicated leader or so we call, director who wanted to do their very best to represent each department and make this event a success.

Ladies and gentlemen, please give your full support to your fellow directors and together we thrive on SUCCESS!!

Smile, smile..

Why so serious??

Also, the Creative Agency (Advanced Diploma in Advertising Year 2) added more colours to the event and together, we call ourselves the ‘EARTH RANGER’ The advertising students fully utilise their talent and come out with amazing publicity’s ideas and promotional plans

Let’s meet up with them too, the CREATIVE AGENCY!

The Account Management Department seems unsure with what is going on. But they are the one who lead the whole Creative Agency in coming out with brilliant ideas. Thumbs up!

I don't know!!

Coming up next, is the Creative Team. Art and design is their life!

Kungfu or Gay? Or praying to the Rain God??

The department with the least members is not weak! They prove that they are as good...

They are on a James Bond’s mission to seek for media!

These are the people whom you will see in the future around TAR College wearing black suit and making a huge noise, waking everybody up from their morning dream. Give up for the Publicity Department!

Oh, even the “trademark” of the Advertising course is in this department. *purple*

Here comes the 'Money' team again. Sponsorship Department from the Creative Agency!

Showing off … take the money and treat all of us ok? We want Jogoya..

Together, they rock the world!

Live-on S.O.S Earth!


I'm not an environmentalist. I'm an Earth warrior.
~Darryl Cherney, quoted in Smithsonian, April 1990~